Serevi RugbyTown Sevens
If an effort to communicate the excitement, passion and culture of the 2014 Serevi RugbyTown Sevens, we produced a video spot that entices both the curious sports fan and the true rugby supporter. Fulfilling the inherent human need for information and interaction, video content reaches beyond mere entertainment and the need to grab attention. By hitting multiple senses, video can capture emotion, communicate concepts and motivate viewers in a way that static content cannot. While content is king, video is supreme.