Rocky Mountain Catering & Events

Event Marketing & Catering

Event Marketing & Catering

Denver Caterer (2019)

Challenge

While we know change is an integral part of life, Patrick McCreary’s vision for his company “Rocky Mountain Catering,” was to position his brand for growth by seeking certain changes. DES Marketing stepped in and created perfect strategies for Rocky Mountain Catering in the form of polishing a decade-old successful brand to be in possession of a fresh and refined visual identity.

Result

Along with refreshing the overall look and tone of the brand, Rocky Mountain Catering & Events added a simple yet effective tagline; Your Vision. Our Passion. By making this small but important change, they immediately humanized their brand in a hyper-competitive market.

The new Rocky Mountain Catering & Events is still a chef-owned Catering company but with a renewed focus on unveiling their client’s stories in a creative and delicious manner.

Process: Logo

The redesign process started from a small but important part, the doily design that surrounded the original logo. The new logo was designed as an endorsement to the original barbecue division yet revealing a new decade with typography styles that introduced textures and fonts that were both innovative and functional.

Process: Typography and Color Palette

The only elements retained from the old Rocky Mountain Catering logo was the tone-of-voice and the eggplant color. An additional palette of seasonal colors were introduced and served as an endorsement to the four seasons of Colorado as well as the color and textures of the culinary arts.

Process: Typography and Color Palette

The only elements retained from the old Rocky Mountain Catering logo was the tone-of-voice and the eggplant color. An additional palette of seasonal colors were introduced and served as an endorsement to the four seasons of Colorado as well as the color and textures of the culinary arts.

Services

Brand Communications & Design.

Media Planning & Buying.

Website Design & Development.

Social Media & Community Engagement.

Market Research & Strategy.

Content & Storytelling.

Creative.

Data Analytics.

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